Bold and Strong: Coffee Chat with Coffee Roaster Larry Hancock

Larry Hancock, founder of Legacy Roasting

Last year, I had the pleasure of meeting Larry Hancock, founder of Legacy Roasting in Hopewell, VA. My children and I visited his store on Library Street that is housed in a 1920s historic brick building. We learned a little about the roasting process, held raw coffee beans, and purchased several bags of coffee to take home. I was an instant fan of both coffee (The Wonder City Blend is my favorite) and owner. 

For my first coffee chat of the year, I am thrilled to be talking with Larry about entrepreneurship, parenting, and building community. Larry has a lot brewing in 2021 – both personally and professionally – and he’s ready to spill the beans!

Me: So, you own a coffee roasting company, but are you a regular coffee drinker? What are some of your favorite beverages? 

Larry: I’m more of a social coffee drinker as opposed to a functional one. Instead of needing a cup of coffee every morning (to get through the day), I’m more likely to drink coffee when I’m hanging out with others or when I’m doing coffee drop-offs. Ultimately, I love how coffee brings people together, whether I’m meeting friends or supporting the local shops we work with. I judge a product by tasting attributes. Coffee is a subjective beverage, however, so the presentation by the barista also plays a part. My go-to beverage is a cortado when I can stop and drink coffee, a pour-over when I have plenty of time to sit and relax, and a mocha when I’m on the go. 

Me: How did you start your business? What were the early days like when you first opened?

Larry: Legacy Roasting Company was started in February 2014 in my parents’ garage. My dad found that a Chevy windshield wiper motor turned at the right RPM to turn a metal drum over the grill flame. We primarily sold to friends and family and at the farmers market. It was a great way to test the brand and meet folks in our community. 

Me: What are some of your professional goals?

Larry: My goal is to continue a community-minded business model. A company called Zingermans in Ann Arbor, Michigan influenced how I view business. Basically what I learned about making an impact in your community is: 1. Listen to the needs of your community and 2. Build opportunities for it. Legacy Roasting hopes to move to a job development model where people can come in and start as an internship to learn job skills and then from there they could stay employed at Legacy Roasting, or we could help them start their own business. Going into 2021, I would like to build a real estate side to the business to allow more affordable housing to the tri cities area. 

Me: What is the most stressful part about parenting? What are you enjoying about raising children?

Larry: Since living as an entrepreneur includes wearing all the different hats, the most stressful part is always making sure I can be the best dad possible. I want my kids to know I love them. I’m fortunate to have a loving wife and family who support me, so it does make it easier. I just always want to make sure I understand my “why” in everything I do. What I enjoy most about parenting is it has deepened my wife’s and my relationship. We’ve learned to communicate better. I also enjoy how my daughter has taught me to find wonder in what seems like the simple things in life. Now that we have one daughter and identical twin girls on the way, I’m really regretting our current house choice – we only have one shower! All jokes aside, I think the biggest thing I didn’t realize is by having a kid, your “why” in life changes dramatically. My need for personal time has shifted to  “I want to make sure my kid is loved and cherished, and I would do anything for her to know she is loved”. 

Me: What would you like your “Legacy” to be?

Larry: “Freely you have received; freely give.” – Matthew 10:8. I would want my legacy not to be about what I created, but be measured by the positive impact that can be felt in a community (fewer individuals who are homeless, more jobs, less crime, etc.). Time is our most valuable asset, and how we spend it counts. We should be willing to freely give it in the areas that matter most. 

Me: How can customers learn more about Legacy?

Larry: Customers can order online, or follow our journey by going to legacyroasting.com. We offer local delivery, shipping across the US, and coffee subscription programs. 

***Purchase your copy of I Love You More Than Coffee.